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WHFS AM & FM - A History

WHFS-AM 1010 Seffner & WHFS-FM 98.7 Holmes Beach – CBS Radio’s adult contemporary WSJT-FM flipped its format and call letters to Sports Radio 98.7 The Fan WHFS at noon on August 2, 2012, becoming Tampa Bay’s first all-sports station to broadcast on FM. One week later, sister station WQYK-AM (Sportsradio 1010) became WHFS-AM with a simulcast of the FM.

The WHFS studios were located with others in the CBS cluster at 9721 Executive Center Drive in St Petersburg. The AM’s 50-kilowatt stick is located on State Road 574 in Seffner and the FM 50-kilowatt transmitter and tower are at a site off CR 694 (Park Blvd.) in Seminole.

WHFS-FM’s inaugural lineup included: 6-10 AM Kirk and Dinger (Kirk McEwen and former Lightning player Chris Dingman), 10 AM-2 PM Gary and the "Commish'' (Justin Pawlowski and Tampa Bay Times sports columnist Gary Shelton, 2-6 PM Rich Herrera and former Buccaneer Booger McFarland, 6-10 PM Todd Wright, and 2-6 AM The Fabulous Sports Babe Nanci Donnellan. The Fan also became the flagship station for University of South Florida Bulls football. On January 2, 2013, WHFS-AM stopped simulcasting the FM and became a full-time affiliate of CBS Sports Radio.

In a multi-station swap, WHFS AM and FM were acquired by the Beasley Broadcast Group from CBS in late 2014. On Dec.4, WHFS-AM dropped its CBS Sports format and changed to a simulcast of Boca Raton sister station WSBR's MoneyTalk Radio programming as MoneyTalk 1010.  WHFS-FM also dropped is sports format and began playing Christmas music, promising a new format would debut the first of the year.

When Jan. 5, 2015 arrived, the FM premiered Tampa Bay’s return of Bubba the Love Sponge (Todd Clem) at 6 A.M. and announced that it would air continuous Bubba shows 24/7 for the next 30 days. When that month was up, Bubba made the big announcement shortly after 9am February 2nd that the station’s new format would be personality-oriented No Rules Radio, featuring the music Bubba likes, and that 98.7’s call letters would change from WHFS to WBRN-FM (Bubba Radio Network).

Other names in WHFS history include Mike Pepper (PD-2012), Mark Calandrello (promotions-2012), Ben Hill (market manager-2012), Lynne Austin (lead reporter and female voice of 98.7 The Fan-2012), and Bubba the Love Sponge (Todd Clem, mornings 2015).


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