WMBR - A History
WMBR-AM 1190 Tampa – WMBR was a Tampa 100-watt AM owned by F.J. Reynolds, Inc. (F.J. Reynolds, president) that began operations in June of 1927.
The station broadcasted on 1190 when it signed on the air, but moved to 1210 in late 1928, and then to 1370 in late 1929.
WMBR's studios were located in the Hotel Floridan at 907 Florida Avenue in Tampa.
Reynolds relocated WMBR to Jacksonville in January 1934 and set up offices and studios atop the 13-story Carling Hotel (subsequently known as the Hotel Roosevelt) on West Adams Street.
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1927 - 1934 Other Tampa Bay Area Stations (History)