WZZS - A History
WZZS-FM 106.9 Zolfo Springs – Hardee County commissioner Ted L. Hite, president of Heartland Broadcasting, launched WZZS with a country format in 1992 as ZZ-107. The format flipped to oldies in early 1996 because, according to Hite, “everybody was doing country” and “nobody’s playing this music (oldies) here.” Harold “Hal” M. Kneller, Jr. acquired Heartland Broadcasting later that year and switched the station back to country, branding it 106.9 The Bull.
Today (2010), WZZS is a Class A 6,000-watt FM licensed to Zolfo Springs with a coverage area that includes the cities of Wauchula, Arcadia, Sebring, Avon Park and Lake Placid. Offices, studios and its 378-foot tower are located at 7981 U.S. Highway 17 South, mid way between Zolfo Springs and Arcadia, near the Bluffs Golf Course.
The Bull is a hybrid country station, targeting adults 25-54 and, unlike most country stations, incorporates a blend of southern rock crossovers with classic and contemporary country hits. On the weekends it programs classic country from an archive of more than 4,000 tunes and, on Sunday, airs religious programming, complimented by its "Sunday Morning in The South" gospel show and Top 40 country countdown. WZZS actively covers local and regional news and area high school sports, and is an affiliate of the Florida Gators Football Network.
Other names from WZZS history include Mark Walker (1995), Ron Brown (GM/sales-2002), Bryan Daniels (GM-2005), Bob & Tom In the Morning (syndicated-2008), Amy Ryan (mid-days-2008; nights-2009), Gary Del Toro (afternoons-2008), Bubba James (mornings-2009), Gentry Thomas (afternoons-2009), BJ Odom (PD/music-2009), Carolyn K (Carolyn Kneller-nights 2008; mid-days 2009), Alan Jeffries (mornings-2009), Casey Williams (sales manager-2009), Jack Mihall (sales-2009), Michael Williams (sales-2009), and Sherry Good (office manager-2009).
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1992 - 2010 Other Central Florida Stations (History)