Other Stations - Other Tampa Bay Area Stations - Who's Who - Details

Bill's Co-Workers

WEBK - A History
WKXY - A History
WPIN AM & FM - A History
WDHL - A History
WTAN AM & FM - A History
WCLE - A History
WSUN AM & FM - A History
WFLA AM & FM - A History
WHBO - A History
WALT - A History
WDAE AM & FM - A History
WTSP AM & FM - A History
WSPB AM & FM - A History
Chuck Adams
Daisy Mae & Old Brother Charlie Arnett
Bert Arnold
Guy Bagli
Roger Bennett
Dick Bingham
Otis Boggs
John Browning
John Browning, Jr.
Pat Chamburs
Roger Connell
Glen Dill
Harry Dunlap
Hampton Dunn
Wayne Fariss
Jack Faulkner
A.G. "Tony" Fernandez
Charles Fernandez
Salty Sol Fleischman
George Harvey
Bob Hoffer
Cuz'n Larry Lane
Louis Link
Bandel Linn
Dick Marsh
E. Martin
Bob Martin
Tom Matthews
Burl McCarty
Joe Mitchell
Spencer Mitchell
Jeff Moshier
Frank Parker
Nelson Poynter
Paul Reynolds
Pasco Roberts
Major George Robinson
Dayton Saltsman
Drew Shankle
Ken Skelton
Gordon Solie
Neil Spencer
Hack Swain
Wes Talbot
Goldie Thompson
Walter Tison

Bill Steis

After a brief acting career that had him doing a national tour in a production of Faust, NBC hired Chicago native Bill Steis as an announcer in 1938. Nearly a decade later, he turned up in Tampa Bay as program director for Clearwater’s new 1,000-watt WCLE AM-860. His time there would be a brief one, however, because shortly thereafter, the doors opened for him at WFLA.

In the mid 1950’s, he earned a Masters Degree and, later, a PhD from Ohio State around 1970. After leaving radio, he taught broadcast journalism and communications at Akron State University, LSU, Georgia State, Mercer University, and Shorter College. His wife, Myrtle, a direct descendent of the Drew family, one of Clearwater’s founding families (as in Drew Street), also had a background in radio and was known by her professional name, Sally Drew. Her position as program director at WGGG in Gainesville, FL (1951-1953) made her one of the first female PD’s in radio.

Later in life, before his death in 1997 at the age of 85, Bill again embraced his acting roots, appearing in several regional and corporate productions, as well as the film “Cold Sassy Tree” in 1989. He and Sally were also seen occasionally in the prime-time television series “In the Heat of the Night” (1988-1995). Sally, billed as Sally Drew, played Grace Keesham, while Bill played Ed, the local shotgun-toting service station owner.

(Thanks to Jay Black at Mercer University’s Department of Journalism and Media Studies for providing the information for the creation of this bio.)


Station History

1947 - 1951 Other Tampa Bay Area Stations (On Air Personality)

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