In the 1950’s Steve began his radio career when, as a 3rd grader, he sang “White Christmas” on a Louisville radio station. He must have done something right – he’s still on the radio and has served the medium as an air personality, Program Director, and consultant.
Steve earned his degree in Speech and Theatre at Indiana University and in 1971 moved to New York to become an associate director for CBS Radio’s The World Tonight with Douglas Edwards. He joined The Big Apple’s country station, WHN, as Music Director in 1973, moved over to WNBC, and then went to Viacom’s WKHK-FM. He’s worked at many of the country’s top markets like San Francisco and Philadelphia, and even Tampa Bay in the late 1970’s doing mornings at WDAE and WSPB in nearby Sarasota.
As a radio consultant Steve demonstrated versatility and comfort guiding stations with diverse formats to highly successful numbers. He has had such success with AM radio stations and “older” demographics that he has spoken on the subject at three NAB conventions. In 1992 he published “Radio: The Book” (from Focal Press), one of the broadcast groups best sellers on programming. In 1987 he started MOR Media International and continues as President of the company which is headquartered in New York.
Steve also enjoys acting from time to time and has had featured roles in stage productions, films, and TV. He’s been on HBO’s “The Sopranos” and NBC’s “Ed” series, and has done countless numbers of commercials, voice-overs, and narratives. He designed and implemented the country formats for Sirius Satellite Radio and was the company’s “first voice” at their inaugural broadcast. At New York’s country WYNY, his country oldies show has been a hit weekend feature for many years.
1978 - 1978 Other Tampa Bay Area Stations (On Air Personality)