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Steve Sande

Steve was a native of Iowa and began his radio career with a part time job at a local station. It was his childhood dream to someday write, produce and star on the air in major radio markets.

His first real radio gig landed him in Chicago where he began dabbling in video. In the early 1980's, after a number of years creating verbal pictures for radio, his then Steven Ray Productions made a commitment to transform radio’s "theater of the mind" to moving pictures, so he began videotaping weddings and various events.

In the mid 80's, Steve headed to California and the city of San Diego to work for XTRA. It was around this time that video became more than just a hobby for him. Florida soon came calling and, in 1986, he packed up his family and moved to Tampa Bay to work for W101 WUSA, then owned by Gannett. For the next 21 years, he was Creative Production Director for Gannett, Jacor, and Clear Channel’s Tampa Bay stations. Then, in late 2007, the company let him go.

In 2009, he spun off a company of his Steven Ray Productions and Spotlight Studio 7 was born. Two years later, he would transcend his company even closer to mirror the power of the internet where one company and one name would say it all – Video for the Planet, specializing in the production of HD quality sales, marketing and training videos.

Steve passed away August 20, 2013 from a heart attack at the age of 61.

Station History

1986 - 2007 Other Tampa Bay Area Stations (Production)

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