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WWBA - A History

WWBA-AM 1040 Pinellas Park – Tampa Bay’s heritage WWBA calls were resurrected by Clear Channel for its Pinellas Park NewsTalk AM-1040 in 1997. Studios at that time were located at 402 N. Reo in Tampa. The station was later acquired by Tampa-based Genesis Communications, which moved it to 4300 W. Cypress Street.

In September 2008, Genesis agreed to pay $3 million for Mega Communications’ 50,000-watt flamethrower WMGG (AM-820). Genesis dropped Mega’s Spanish oldies and moved WWBA’s local and syndicated talk format to AM-820, giving the outlet a more powerful signal.

WWBA-AM 820 moved offices and studios from 4300 West Cypress to its transmitter/tower site at 800 8th Avenue SE in Largo in late 2010. At that time, its city of license also switched from Pinellas Park to Largo.

After moving its talk shows to sister station AM-1470 WMGG, WWBA began airing an all news and information format with a locally-anchored news broadcast in morning drive and filling out most of the remaining on-air hours with various syndicated shows.

In early 2019, Neal Ardman's NIA Broadcasting began operating WWBA under an LMA with Genesis Communications and in June 2019, flipped the station's format to 70's and 80's classic country.

Names from NewsTalk WWBA include Mark Larsen (“Morning Magazine”) and news staffers Roger P. Schulman, Shayna Lance, and Eban Brown.  

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Station History

1997 - 2019 Other Tampa Bay Area Stations (History)

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