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WWBA - A History

WWBA-AM 1040 Pinellas Park – Tampa Bay’s heritage WWBA calls were resurrected by Clear Channel for its Pinellas Park NewsTalk AM-1040 in 1997. Studios at that time were located at 402 N. Reo in Tampa. The station was later acquired by Tampa-based Genesis Communications, which moved it to 4300 W. Cypress Street.

In September 2008, Genesis agreed to pay $3 million for Mega Communications’ 50,000-watt flamethrower WMGG (AM-820). Genesis dropped Mega’s Spanish oldies and moved WWBA’s local and syndicated talk format to AM-820, giving the outlet a more powerful signal.

WWBA-AM 820 moved offices and studios from 4300 West Cypress to its transmitter/tower site at 800 8th Avenue SE in Largo in late 2010. From 2011 to 2013, it aired an all news and information format after moving its talk shows to sister station AM-1470 WMGG.

Today (2014) WWBA programs a locally anchored news broadcast in morning drive and fills out most of the remaining on-air hours with various syndicated talk shows.

Names from NewsTalk WWBA include Mark Larsen (“Morning Magazine”) and news staffers Roger P. Schulman, Shayna Lance, and Eban Brown.  


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Station History

1997 - 2014 Other Tampa Bay Area Stations (History)

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