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Dan DiLoreto

Soon after graduating from the University of Florida, Dan moved to Miami where he began his radio career as general sales manager with Cox Broadcasting. He later served eight years as general manager for Sudbrink Broadcasting’s adult contemporary WLYF.

He eventually left South Florida to become COO for Swanson Broadcasting in Tulsa, Oklahoma, but returned to his home state in 1987 as GM of Clearwater’s WKRL. It was there that he oversaw the legendary 18-day Led Zeppelin stunt that resulted in the birth of Tampa Bay’s 98 Rock WXTB in early 1990.

A decade later, Jacor became part of Clear Channel and DiLoreto continued as market manager for the company’s Tampa Bay cluster, which today (2011) consists of Newsradio 970 WFLA, CHR 93-3 FM WFLZ, hot AC Mix 100.7 WMTX, urban 95.7 The Beat WBTP, and talkers Impact Radio WHNZ and The Sports Animal WDAE.

Dan spent a total of 44 years in radio and retired at the end of 2010. His service on various boards has included the Radio Board of the Florida Association of Broadcasters, the Shelton Quarles Foundation, The Children’s Home, and Junior Achievement.

Station History

1987 - 2010 Other Tampa Bay Area Stations (Management)

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