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WMGG AM & FM - A History

WMGG-AM 820 Largo & WMGG-FM 96.1 Dade City – Mega Communications acquired Clear Channel’s 820 The Team WZTM in 2000, changed the calls to WMGG, and switched to a Spanish format, branded La Mega 820. The 50 kilowatt (1 kw at night) powerhouse, also known as Mega Clasica 820 and La Preciosa 820, programmed to Tampa Bay’s 25-54 Mexican and Central American demographic with a Mexican adult hits format.

On September 29, 2008, WMGG was sold to Genesis Communications and moved to AM-1470 (5,000 watts day/500 watts night from a tower site on CR95 in Palm Harbor, just off US 19). Its Spanish format was replaced with ABC Radio’s Timeless Music programming (Mega Memories AM-1470).

In June 2009, WMGG flipped to all-business news (Bay Biz Radio 1470). It was granted a community of license change from Dunedin to Egypt Lake, as well as approval to move its broadcast tower from Palm Harbor to Tampa and operate with 750 watts days and 800 watts at night.

After briefly returning to a Spanish format (Latina 1470) in 2010 and moving its offices and studios from 4300 West Cypress to 800 8th Avenue SE in Largo, WMGG switched to a syndicated talk format in the summer of 2011, then to Spanish/Talk in 2013.

WMGG-FM (La Mega 96.1) was launched in 1999 when Mega bought a facility licensed to Dade City. It was sold to Tama Broadcasting two years later, and, in early 2002, became urban contemporary WTMP-FM.

Some names from WMGG history include Adam Lindemann (chairman, president, and CEO of Mega Communications), Michelle Kalanja (director of sales), and Ricardo Villalona (general manager).


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